For the city brand of Gangneung, the trademark has been registered with the Korean Intellectual Property Office (KIPO) in accordance with Article 9 of the Trademark Act to protect and reserve the rights to the trademark. In the case of non-profit or public projects, the trademark may be used following consultation with the relevant department of the city government.
The value of Gangneung as a tourist and resort city is expressed through the image of pine trees, which provides a sense of peace and relaxation. The pine, which is described as the ‘senior of all trees’ in the Compendium of Materia Medica, was designed in a simplified form to signify the spirit of Gangneung citizens and to send the message, ‘Gangneung is No. 1.’